I led the initial discovery phase, defining the functionalities as a holistic experience for the McCormick recipe app redesign. This involved introducing new brand guidelines for the user interface and functionalities such as vertical videos, events, profiles, and interaction patterns for thousands of users across the United States.

Improving Yalo Studio, a digital commerce tool for B2B with a SaaS model. Influencing the digital sales in Latam for clients such as Coca Cola, Unilever and Nestlé. My role also included the definition and evolution of Yalo's design system. Improving the sales conversion rate by 67%.

An A.I. project aimed to reduce customer service at United Rentals' call center by 80%. The solution was to create an application where technicians could resolve customer queries using data base, prompts, and a comprehensive equipment database.

Working with e-commerce platforms for Cosmopolitan, Elle, Women's Health, Bazaar, and Oprah's Daily. Designing new A.I. features, funnel analysis, and improving user experience for conversion rates.

Designing an A.I. based app to diagnose skin diseases. Reducing diagnosis time by 34% and lowering costs for U.S. healthcare systems. I was also responsible for creating the first design system, including interactions and motion patterns.

Connecting Peru's leading bank with its customers through an app that showcases all its benefits. My responsibility was to design a user-friendly mobile application based on user's feedback, establishing the visual foundation and design system for all the bank's products.