Spearheaded the UX strategy and product discovery for the comprehensive redesign of McCormick's US mobile platform. I architected the core interaction patterns and interface mechanics for new features—including vertical video feeds, user profiles, and digital events—while scaling a modernized visual system that aligned high-craft UI design with enterprise-level user engagement.

Spearheaded the end-to-end product design for Yalo Studio, a high-impact B2B SaaS conversational commerce platform driving enterprise digital sales across LatAm. By mapping user journeys, I optimized complex upselling flows, driving a 37% increase in sales conversion rates for global brands including Coca-Cola, Unilever, and Nestlé. In parallel, I architected and evolved the company's Design System, establishing scalable UI tokens and cross-platform patterns that accelerated engineering deployment cycles.

Led the product design for an advanced mobile solution engineered to scale efficiency and slash customer support overhead by 80%. I partnered closely with product leadership to bridge the gap between AI capabilities and human intent, creating workflows around data-retrieval and user prompt logic. By structuring equipment database into a clean, accessible mobile experience, we enabled field technicians to troubleshoot and solve complex queries autonomously.

Partnered with product and engineering to scale revenue performance for Hearst’s digital properties, serving millions of users across Cosmopolitan, Elle, and Harper's Bazaar. My role centered on transforming purchase paths into high-craft, intuitive user journeys through funnel analysis and continuous conversion rate optimization (CRO). By architecture-testing and deploying innovative AI-driven features, I helped modernize the commerce experience with measurable business growth.

Led the end-to-end user experience for a HealthTech application utilizing AI for dermatology diagnostics. My focus was translating complex physical workflows into an intuitive consumer mobile experience, which successfully optimized medical delivery and slashed diagnosis times by 34%. As the sole designer, I architected the platform's first-ever Design System and responsive UI libraries that unified the product's digital identity.

Mentored a cross-functional design team within Peru's leading financial institution to redefine the mobile experience across core business. I spearheaded the UX/UI strategy to translate banking mechanics and user feedback into a frictionless, high-adoption mobile platform. My role was pivotal in architecting the visual foundation and pioneering the Design System, scaling design-to-code standards for all of the bank's digital products.